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A Level course · A Level
A Level Travel and Tourism.
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Reasons people travel
Reasons people travel
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Topic 1: The changing nature of travel and tourism
Topic 2: Travel and tourism destinations
Topic 3: Trends in travel and tourism
Topic 4: Customer service in travel and tourism
Topic 5: Planning and managing a travel and tourism event
Topic 6: Destination marketing
Topic 7: Destination development and management
01Topic 1: The changing nature of travel and tourism
3 lessons · 3 units
Unit 01
Reasons people travel
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Unit 03
The changing structure of the travel and tourism industry
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02Topic 2: Travel and tourism destinations
3 lessons · 3 units
Unit 01
Types of destination
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Unit 02
The changing appeal of destinations to different external customer types
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Unit 03
Changes in travel choices, including by more sustainable means
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03Topic 3: Trends in travel and tourism
3 lessons · 3 units
Unit 01
Changing global tourism flows
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Unit 02
The growth of sustainable tourism
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Unit 03
Sustainable tourism in practice
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04Topic 4: Customer service in travel and tourism
3 lessons · 3 units
Unit 01
How travel and tourism organisations serve customers and meet their needs
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Unit 02
The importance of quality customer service
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Unit 03
Ways of assessing customer service quality
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05Topic 5: Planning and managing a travel and tourism event
6 lessons · 6 units
Unit 02
Choosing the event
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Unit 03
Producing a business plan for your travel and tourism event
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Unit 04
Preparing for the event
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Unit 06
Evaluation and recommendations
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06Topic 6: Destination marketing
5 lessons · 5 units
Unit 01
Defining the tourism market – market research and analysis
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Unit 02
Building a destination brand
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Unit 03
Communicating the destination brand
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Unit 04
Challenges in branding destinations
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Unit 05
Monitoring the effectiveness of the destination brand
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07Topic 7: Destination development and management
3 lessons · 3 units
Unit 01
Organisations involved in destination management, their roles and priorities
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Unit 02
Developing and managing destinations
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Unit 03
Impacts of tourism
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